Privacy Policy

Last Updated: 27 June 2026

Welcome to Ono Clothes (“we,” “us,” or “our”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website onoclothes.com and use our services.

If you have any questions or concerns about this Privacy Policy, please contact us using the information provided at the end of this document.

1. Information We Collect

We collect several types of information from and about users of our website.

1.1 Personal Information You Provide

We may collect personal information that you voluntarily provide to us when you:

  • Subscribe to our newsletter or mailing list
  • Submit a contact form or inquiry
  • Leave a comment on our blog posts
  • Participate in surveys or discussions
  • Create an account (if applicable)
  • Download resources, guides, or style templates
  • Share outfit photos or styling tips
  • Engage with our community features

This information may include:

  • Name (first and last name)
  • Email address
  • Phone number (optional)
  • Location or region
  • Fashion interests and style preferences
  • Body type and size information
  • Fashion inspiration and aesthetic preferences
  • Comments, feedback, and user-generated content
  • Social media profiles (if you choose to share)
1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity:

  • IP address and geographic location
  • Browser type and version
  • Operating system
  • Device type (mobile, tablet, desktop)
  • Pages visited and time spent on pages
  • Referring website or source
  • Click patterns and navigation paths
  • Date and time of visits
  • Search terms used on our site
  • Links clicked (including affiliate links)
1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience and collect information about website usage. For more details, see Section 4 below.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 To Provide and Improve Services
  • Deliver content, articles, and fashion resources
  • Process and respond to your inquiries
  • Manage your subscriptions and preferences
  • Provide customer support
  • Improve website functionality and user experience
  • Analyse website traffic and user behaviour
  • Develop new content and features
2.2 To Communicate With You
  • Send newsletters with fashion tips and style ideas (with your consent)
  • Notify you about new blog posts and content
  • Send styling guides and fashion inspiration
  • Respond to comments, questions, and feedback
  • Send important updates about our services
  • Share seasonal fashion trends and style advice
2.3 For Marketing and Analytics
  • Understand user preferences and fashion interests
  • Personalise content and recommendations based on your style preferences
  • Display targeted advertisements
  • Measure the effectiveness of marketing campaigns
  • Track affiliate link performance
  • Analyse which fashion content is most popular
2.4 For Legal and Security Purposes
  • Comply with legal obligations and regulations
  • Protect against fraud and security threats
  • Enforce our Terms of Service
  • Resolve disputes and address complaints
  • Protect the rights, property, and safety of our business and users
3. Legal Basis for Processing

We process your personal information based on the following legal grounds:

  • Consent: You have given clear consent for specific processing activities (e.g., newsletter subscription, marketing emails)
  • Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., website analytics, content improvement, fraud prevention)
  • Contract Performance: Processing is necessary to provide services you have requested
  • Legal Obligation: Processing is required to comply with applicable laws and regulations
4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance functionality and improve user experience.

Types of Cookies We Use:
  • Essential Cookies: Necessary for basic website functionality and navigation
  • Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics)
  • Functional Cookies: Remember your preferences and settings
  • Advertising Cookies: Deliver relevant adverts based on your interests
  • Affiliate Tracking Cookies: Track clicks on affiliate links for commission purposes
  • Social Media Cookies: Enable sharing on social platforms like Pinterest, Instagram, Facebook
Managing Cookies:

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality and your user experience.

To opt out of Google Analytics tracking, visit: Google Analytics Opt-out Browser Add-on

5. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your information with trusted partners and service providers in the following circumstances:

5.1 Service Providers

We share information with third-party vendors who perform services on our behalf:

  • Email marketing platforms: Mailchimp, ConvertKit, MailerLite, or similar services
  • Analytics providers: Google Analytics, Hotjar, and other analytics tools
  • Hosting providers: Website hosting and content delivery networks (CDNs)
  • Payment processors: PayPal, Stripe (for paid resources or services, if applicable)
  • Advertising platforms: Google Ads, Pinterest Ads, Instagram Ads, Facebook Ads, and other ad networks
  • Affiliate networks: ShareASale, CJ Affiliate, Rakuten, Impact, Awin, and others
  • Social media platforms: Pinterest, Instagram, Facebook for content sharing and engagement

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

5.2 Business Transfers

If Ono Clothes is involved in a merger, acquisition, sale of assets, or insolvency, your information may be transferred to the new entity. We will notify you of any such change.

5.3 Legal Requirements

We may disclose your information when required by law or to:

  • Comply with legal processes, court orders, or government requests
  • Enforce our Terms of Service or other agreements
  • Protect the rights, property, or safety of our business, users, or others
  • Prevent fraud or illegal activities
  • Respond to emergencies
5.4 Fashion Retailers and Clothing Brands

When you click on affiliate links to fashion retailers, clothing brands, or fashion accessory providers, you may be redirected to third-party websites. These retailers may collect information about your purchases and browsing behaviour according to their own privacy policies. We do not control these third-party practices.

5.5 With Your Consent

We may share your information with third parties when you give us explicit permission to do so.

6. Affiliate Marketing and Advertising
6.1 Affiliate Marketing

Ono Clothes participates in affiliate marketing programmes. When you click on affiliate links and make a purchase, we may earn a commission at no extra cost to you. We only recommend fashion products and services we genuinely believe will benefit our readers and fashion enthusiasts.

Our affiliate partnerships may include:

  • Fashion retailers: Online clothing stores, department stores, and fashion boutiques
  • Clothing brands: Direct-to-consumer fashion brands and designer labels
  • Accessories and shoes: Handbag, shoe, jewellery, and accessory retailers
  • Fast fashion retailers: Trendy clothing and fashion-forward stores
  • Sustainable fashion: Eco-friendly and ethical fashion brands
  • Vintage and secondhand: Vintage clothing and resale fashion platforms
  • Fashion accessories: Belts, scarves, hats, sunglasses, and fashion add-ons
  • Beauty and personal care: Makeup, skincare, and beauty products
  • Online shopping platforms: Amazon Fashion, ASOS, Shein, and other fashion marketplaces
  • Affiliate networks: ShareASale, CJ Affiliate, Rakuten Advertising, Impact, Awin, and others
6.2 Fashion Recommendations

We feature and recommend fashion products and clothing brands. These recommendations:

  • Are based on our research, testing, and personal experience
  • May include affiliate links that generate commissions
  • Reflect our honest opinions and assessments
  • Are subject to availability and pricing changes by retailers
  • May be updated as products are discontinued or new styles become available
  • Consider different body types, styles, and budgets
6.3 No Guarantee on Products or Outcomes

Whilst we carefully evaluate recommendations, we cannot guarantee:

  • Product availability or stock at retailers
  • Current pricing or promotional offers
  • Product quality, fit, or durability
  • That products will meet your specific style needs or body type
  • How clothing will look on you or fit your body
  • Retailer customer service or return policies
  • Shipping quality or delivery timeframes
  • Fabric quality or care requirements

Important Fashion Advisory: Ono Clothes provides educational content and fashion advice for informational purposes only. We are not professional stylists, fashion designers, or fashion consultants. Fashion choices are highly personal and depend on individual body type, preferences, lifestyle, and budget. Clothing fit, quality, and style vary significantly between brands and individual items. Always check product descriptions, sizing guides, and return policies before purchasing. We are not responsible for fit issues, sizing problems, or fashion choices you make based on our recommendations.

6.4 Advertising

We may display advertisements from third-party advertising networks on our website. These networks may use cookies and tracking technologies to deliver personalised adverts based on your browsing behaviour and interests.

Advertising partners may include:

  • Google AdSense: Contextual and display advertising
  • Mediavine, AdThrive, Ezoic: Premium advert management platforms (if applicable)
  • Pinterest Ads: Visual and fashion-focused advertising
  • Social media advertising: Instagram, Facebook ad networks
  • Native advertising: Sponsored content and native advert platforms
  • Fashion and lifestyle ad networks: Specialised advertising for fashion content
6.5 Opt-Out of Personalised Advertising

You can opt out of personalised advertising by visiting:

7. User-Generated Content and Fashion Sharing
7.1 Sharing Your Fashion Photos and Style Tips

If you choose to share outfit photos, style tips, or fashion inspiration with us, please be aware that:

  • By submitting content, you grant us permission to use, display, and share your content on our website, social media, and marketing materials
  • We may edit, crop, or resize photos for display purposes
  • We will credit you when featuring your work (unless you request anonymity)
  • You retain ownership of your original photos
  • You confirm that you have the right to share the photos and that they do not infringe on others’ rights
7.2 Privacy and Personal Considerations

When sharing outfit photos or fashion content:

  • Be mindful of personal information visible in backgrounds (addresses, personal items, identifiable locations)
  • Consider what identifying features might be visible in photos
  • Remove or blur any sensitive personal details or faces of others
  • Ensure you have permission from anyone else appearing in photos
  • You can request removal of your submitted content at any time
8. Health and Safety Disclaimers

Content related to fashion and styling:

  • Always verify clothing sizing and fit information before purchasing
  • Check product descriptions and care instructions
  • Review return and exchange policies before buying
  • Be aware of potential allergies or sensitivities to fabrics or materials
  • We are not responsible for fit issues, sizing problems, or clothing quality
  • Fashion advice is subjective and personal preference varies greatly
9. Data Security

We implement industry-standard security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Secure Socket Layer (SSL) encryption for data transmission
  • Secure servers and firewalls
  • Regular security assessments and updates
  • Access controls limiting who can view your information
  • Employee training on data protection and privacy
  • Secure backup and disaster recovery procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. Whilst we strive to protect your information, we cannot guarantee absolute security.

10. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Typical retention periods:

  • Email subscribers: Until you unsubscribe or request deletion
  • Contact form submissions: 2-3 years for customer service purposes
  • Blog comments: Indefinitely unless you request deletion
  • Analytics data: Anonymised and retained for statistical analysis
  • Submitted photos: Until you request removal
  • Account information: Until account closure or deletion request

When information is no longer needed, we securely delete or anonymise it.

11. Your Privacy Rights

Depending on where you are located, you may have certain rights regarding your personal information.

11.1 General Rights
  • Right of Access: Request a copy of the personal information we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete information
  • Right to Erasure: Request deletion of your personal information (subject to legal retention requirements)
  • Right to Opt-Out: Unsubscribe from marketing emails at any time
  • Right to Object: Object to certain types of data processing
  • Right to Data Portability: Request your data in a structured, machine-readable format
  • Photo/Content Removal: Request removal of photos or content you have submitted
11.2 US Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information held by businesses
  • Right to opt-out of sale of personal information (we do not sell personal information)
  • Right to non-discrimination for exercising your CCPA rights
11.3 EU/EEA Residents (GDPR)

If you are located in the European Union or European Economic Area, you have rights under the General Data Protection Regulation (GDPR) as outlined in Section 11.1.

11.4 Exercising Your Rights

To exercise these rights, contact us using the information in Section 16. We will respond to your request within the timeframe required by applicable law (typically 30-45 days).

12. Email Communications and Opt-Out

If you subscribe to our mailing list, we will send you:

  • Regular newsletters with fashion tips and style ideas
  • Styling guides and outfit inspiration
  • Fashion product recommendations and reviews
  • New blog post notifications
  • Seasonal fashion trends and style advice
  • Exclusive fashion resources and styling templates
How to Unsubscribe:
  • Click the “unsubscribe” link at the bottom of any marketing email
  • Contact us directly to request removal from our mailing list
  • Manage your email preferences through your account settings (if applicable)
  • Reply to any email with “unsubscribe” in the subject line

Note: Even if you opt out of marketing emails, we may still send you transactional emails related to your account or enquiries you have submitted.

13. Third-Party Websites and Services

Our website contains links to third-party websites and services, including:

  • Fashion retailers and clothing brands
  • Online shopping platforms and fashion marketplaces
  • Fashion accessory and shoe retailers
  • Fashion blogging and influencer platforms
  • Social media platforms (Pinterest, Instagram, Facebook, YouTube, TikTok)
  • Fashion publication and trend websites
  • Styling tools and fashion apps

These third-party services have their own privacy policies, and we are not responsible for their practices. When you click on affiliate links or visit external websites, you leave Ono Clothes and become subject to the privacy policies of those third parties. We encourage you to review their privacy policies before providing any personal information.

14. Children’s Privacy

Our website and services are not directed to children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information from our systems.

15. Do Not Track Signals

Some web browsers have a “Do Not Track” (DNT) feature that signals to websites you visit that you do not want to be tracked. Our website does not currently respond to DNT signals due to the lack of industry standards. However, you can control tracking through browser settings and cookie preferences.

16. International Data Transfers

Your information may be transferred to, stored, and processed in countries outside your country of residence, including countries that may have different data protection laws.

When we transfer personal data internationally, we ensure appropriate safeguards are in place, such as:

  • Standard contractual clauses approved by relevant authorities
  • Adequacy decisions recognising equivalent data protection standards
  • Other legally approved transfer mechanisms
17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Updates will be posted on this page with a revised “Last Updated” date at the top.

For material changes that significantly affect your rights or how we use your information, we may provide additional notice through:

  • Email notification to registered users
  • Prominent notice on our website homepage
  • Pop-up notification when you visit the site
  • Social media announcements

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

18. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Ono Clothes
Email: contact@onoclothes.com
Website: onoclothes.com

We take privacy concerns seriously and will respond to your enquiry within a reasonable timeframe, typically within 30 days.

For privacy-related requests (access, deletion, correction, photo removal), please provide sufficient detail to help us locate your information and verify your identity.

Summary of Key Points:

  • We collect information to provide fashion content and improve your experience
  • We do not sell your personal information to third parties
  • We use affiliate links and may earn commissions on purchases at no cost to you
  • We may feature user-submitted outfit photos with proper credit and permission
  • You can request removal of photos or content you have submitted at any time
  • You can opt out of marketing emails at any time
  • We implement security measures to protect your information
  • You have rights to access, correct, and delete your information
  • We use cookies and tracking technologies to enhance functionality
  • Third-party fashion retailers have their own privacy policies
  • Fashion advice is personal and fit varies significantly between brands and individuals

By using onoclothes.com, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described.

Last Updated: 27 June 2026